How to Measure the Success of Your Link Building Campaign

Link building is an investment, and like any investment, it needs to be measured. Here are the key metrics to track after your links go live.

1. Domain Authority and Trust Flow

Track your domain authority before you start and after each batch of links. A steady increase over 3–6 months is a strong signal that your link profile is improving.

2. Organic Traffic

Watch your organic sessions in Google Search Console. Links from relevant sites typically bring a traffic bump within 4–8 weeks as pages get re-crawled and re-indexed.

3. Keyword Rankings

Track the keywords you are targeting. Look for movement from page 2–3 into the top 10, and from the top 10 into the top 3.

4. Link Retention

Not all links stay live forever. Monitor your backlink profile monthly and replace any links that drop. Our guest posting service includes a free replacement guarantee for this reason.

Ready to start? Browse our guest posting sites and digital products.